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Wednesday, August 20, 2008

Rashid is at it again

Kurve, a NYC pan-Asian bistro, has received the “Karim Rashid Treatment.” Avoiding the application of straight lines, Rashid filled the interior with organic contours.

Here is an excerpt from an interview of Rashid discussing the use of PINK as the dominate color:

You seem to like pink a lot. Why use it in the restaurant?
It’s something I’ve always gravitated toward. It’s incredibly positive and high energy. If I’m walking through the airport in a pink suit, you’d be surprised how many people say something nice and positive. At the same time, you can’t put another color into the world that’s so controversial. A lot of the colors I work with are inspired by the late eighties, when I started using computers a lot.

To read entire article go to Grub Street

posted by Oberholtzer Creative Staff at 11:57 am  


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