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Wednesday, July 30, 2008

Poster and Book Pinching

Over the last few years there has been a new trend in poster and book presentation (the “hold & pinch”). Who started this and when? Although we have followed this trend in presenting some of our successful poster designs, I think the benefits in presenting this way depend on each individual client.

What you gain in presenting this way is to see the printed piece in context, you get to show the viewer the print process, finish, etc. We would welcome any thoughts on this.

posted by Oberholtzer Creative Staff at 11:27 am  

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