Pentagram just completed a new identity for MillerCoors. The usage is not for the consumer marketplace, which means you will not see this logo on a bottle of beer. It will mainly be used for corporate communications.
Pentagram and Michael Bierut know better and have done far better work. I was very surprised when I came across this. The conceptual thinking behind the logo works, I get it. But the execution fails in its visual representation (it doesn’t read as a glass that is half full), they had to add an intro animation to get the point across.
The color scheme is bland and does not represent a refreshing glass of beer. I understand the thinking behind merging colors and creating a new scheme to separate it from the “MolsonCoors and SAB Miller” brands, but there has to be a better solution.
Lastly, the type is disturbingly tight. It makes me cringe.
Feel free to add your critique.
“Berthold is still a good typeface, but even Berthold has some less than attractive features, and then I just cut them off because I didn’t like them.”
We’ve all had the “transit system” experience at some point in our lives. Check out this resource that has compiled metro symbols from around the world.
The city of Los Angeles recently approved a bill to ban plastic bags by 2010. Here is a list of other countries and cities that have already joined the cause. In Africa, Eritrea, Somalia, and Rwanda are leading the way. San Francisco, California (of course), Melbourne, Australia, China, and Israel have implemented the ban.
The 6th biennial competition of ADC’s Young Guns to be announced in early September. Stefan Sagmeister, James Victore, Alexander Gelman, Scott Stowell are a few of the past winners in this select group.
Here is a poster design from Barack Obama’s latest trip to Berlin Germany. Included are 4 additional posters that have been designed for his earlier democratic primary campaign and continue to be distributed for the primary presidential election. The posters were created by Antar Dayal, Scott Hansen, and Shepard Fairey.
Over the last few years there has been a new trend in poster and book presentation (the “hold & pinch”). Who started this and when? Although we have followed this trend in presenting some of our successful poster designs, I think the benefits in presenting this way depend on each individual client.
What you gain in presenting this way is to see the printed piece in context, you get to show the viewer the print process, finish, etc. We would welcome any thoughts on this.
Green Earth: International Graphic Design Competition. To register click here.
Green design inspiration brought to you by Mel Lim. These totes are made with 80% recycled cotton and 20% recycled soda bottles. To contribute to the cause click here.
Penguin Books Great Ideas series Volume 3 will be available on August 7th. David Pearson, Phil Baines, Catherine Dixon and Alistair Hall contributed cover designs to this latest volume.
“Editorial Director Simon Winder came up with Great Ideas as a way of introducing a different readership to key texts that have helped civilization. Art Director Jim Stoddart handed responsibility for the design to David Pearson, who decided to let the flavour of each individual text influence the look of its cover.”*